A by-product of the invention of smartphones, the mobile app ecosystem now encapsulates millions of app developers and billions of smartphone owners who use these apps every day, writes Mark Jackson, the director and industry principal for telecoms & media at Pegasystems. There was a recent period where businesses just had to be seen to have an app to curb potential concerns about alienating younger demographics, but these attitudes are beginning to wane. Up until now, app use has been increasing, but this is set to change. Is 2019 going to be the year that we see a big app shake-up that could be terminal?
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