Telefónica’s AURA turns artificial intelligence into real, enhanced customer experiences
Huge excitement surrounds the application of artificial intelligence (AI) in the telecoms industry as communications service providers (CSPs) look to operate more effectively and provide richer, automated experiences to customers. The theory’s sound but talk is cheap so it was refreshing for George Malim to speak to Telefónica executives José Ramón Gómez Utrilla and Irene Gómez at Digital Transformation World in Nice, France.