Global mobile operators collectively lose tens of billions of euros annually, to customer churn. The impact of churn on a mobile operator’s profitability is of consequence.
Churn impacts the operator’s financials in several ways. Firstly, operators lose the future revenue that a churned customer can provide. Secondly, all the marketing investments and resources used to acquire the customer are lost.
Operators typically spend astronomical amounts on getting customers, even though the cost of retaining an existing customer could be as much as 50 times lower than acquiring a new client. This is a vast, yet relatively unexplored and potentially profitable opportunity for mobile operators.
Systematic churn prevention requires predicting and behavioural modelling based on a vast amount of data living in several locations on the network, and gets continuously updated.
Could artificial intelligence and big data be applied in an economical way to help operators turn around their churning customers? This needs dedicated resources and investments in big data analytics and machine learning, which would be able to detect low signals and see correlations that normal rule engines or humans cannot see.
Germany’s Tele Columbus selects Netcracker’s revenue management solution as a group B2B and B2C billing platform
Tele Columbus has selected Netcracker Technology‘s Revenue Management solution as the single billing and charging system for the entire Tele Columbus Group. The group has grown substantially following its acquisition of Primacom and Pepcom. (more…)
A common mistake in the communications service provider (CSP) market right now is to target digital transformation as the end game for the industry. The reality is that digital transformation is simply an enabling step for the far wider-reaching digital revolution which will have far greater impacts not only on the telecoms industry but on how business is done and how we live our lives.
So there I was, discussing subscriber fraud last week in the steamy heat of Miami Beach with WeDo Technologies’ North America VP, Thomas Steagall, says Jeremy Cowan. Outside, it was still hot enough for Factor 35 and we were both trying to concentrate on profit margins. (more…)
In June of this year the barriers to roaming data usage disappeared with the lifting of EU roaming surcharges, writes Matthew Jones, the head of mobile solutions at Telia Carrier. Immediately after the new legislation came into force, traffic on the Telia Carrier IPX Backbone network rose dramatically and this trend has continued across the summer. It was perfect timing for consumers as they started the summer exodus to the sun, but of course business users have also seen benefits that will positively and directly impact their operational costs. (more…)
A new study from Juniper Research has found that operator revenues from international mobile data roaming are expected to grow at an average annual growth rate of 8%, reaching $31 billion (€25.93 billion) in 2022 compared to $21 billion (€17.57 billion) in 2017. This is despite a global fall in data revenues by 11% in 2017 – including a 46% decline in West Europe – (more…)
Managed communications services provider, Maintel announced revenues are up by 68% to £63.8 million (€70.33 million) in the first half of 2017, rising from £38.1 million (€42 million) in same period of 2016. (more…)
Machine learning (ML) and artificial intelligence (AI) – algorithms that learn from data and make predictions – are unlocking opportunities for businesses in almost every field. If you’ve shopped online and suddenly seen advertisements for items suspiciously tailored to your taste, then you’ve seen the wonders of ML and AI at work. (more…)
Netcracker Technology announced that Virgin Media has expanded its relationship with Netcracker by selecting it as the managed services provider of choice for its Revenue Management solution. By using Netcracker’s Managed Services, Virgin Media will be able to scale more flexibly while reducing the cost of operations. (more…)
MDS has launched a suite of cost efficiency analytic systems designed to help network operators and MVNOs reduce costs and improve margins by up to 15%. The company says it is helping tier one carriers in the UK and Europe and mobile operators from Singapore to Chile to target the largest costs and inefficiencies across wholesale charges, fraud, churn and revenue assurance. (more…)