News tagged: omnichannel

05 April, 2019

Swisscom on a roll down elastic path to digital transformation

Communications service providers (CSPs) in mature western European markets face intense competition, substantial legacy to manage and maximise and the continuing requirement to bring innovative new services as well as new infrastructure to their customers. However, as George Malim finds in an interview with Sven Friedli, the head of architecture management and technology transformation at Swisscom, these experienced CSPs are neither unarmed nor unaware when it comes to the battle for success in digitally-transformed telecoms.

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12 March, 2019

DSP chooses Netcracker to aid CSP transformation

Yes, the headline is the right way around.

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27 June, 2018

How to deliver a superior omnichannel experience for your customers

In a constantly connected and mobile society, providing an omnichannel customer service has become indispensable for brands looking to connect with busy customers. (more…)

01 June, 2018

AI and the future of wholesale

Artificial intelligence (AI) is rarely far from the headlines these days. While the technology isn’t new, the hype that surrounds it has reached fever pitch – we’re constantly hearing about the latest AI-based innovation transforming its industry. Little wonder then that organisations of all stripes are rushing to implement their own AI solutions, keen to realise the benefits it promises, writes Ravi Palepu, the global head of telco solutions at Virtusa.

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21 March, 2018

OmniChannel thinking is jeopardising retail success

Customers are channel blind – they just want a good retail experience. Yet retailers persisting with fragmented, omnichannel strategies are damaging consumer experiences, undermining retail respect and actively encouraging consumer behaviours – from discount only buying to more frequent returns – that are destroying retail profitability. (more…)

19 March, 2018

Three essential elements of a true omnichannel solution for CSPs

Customers don’t tend to think in terms of channels. They think of results, writes Bartlomiej Kordas, a BSS product manager at Comarch.

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01 November, 2017

Axway extends multi-cloud strategy in expanded Microsoft integration

Axway, a catalyst for transformation, announced that clients choosing Microsoft Azure can now power Axway AMPLIFY™, its integration and engagement platform, across multiple clouds. (more…)

18 October, 2017

SAP enhances commerce solution to help telecommunications and media companies attract and retain customers

SAP SE has announced an enhanced release of the SAP® Hybris® Commerce solution for the telecommunications and media industries. The telecommunications and media accelerator, developed in collaboration with IBM, addresses industry-specific challenges when engaging, retaining and acquiring customers and selling to them. (more…)

04 October, 2017

From Neverland to Wonderland –The journey to B2B omnichannel

Walt Disney may not be regarded as the godfather of customer experience (CX), but his 1956 rallying call to Disneyland staff is perhaps an early pencil sketch. “Whatever you do,” he said, “do it so well that people will want to see it again and bring their friends.”

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03 October, 2017

Must-have strategies for effective mobile engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the chief executive of Veoo. So, how can you capture consumers’ attention so that they will not only buy from you once, but will also continue to remain loyal to your brand? Engaging your audience via their mobile device is no doubt a challenge, but one that is definitely worth persisting with.

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