News tagged: omnichannel

03 October, 2017

Must-have strategies for effective mobile engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the chief executive of Veoo. So, how can you capture consumers’ attention so that they will not only buy from you once, but will also continue to remain loyal to your brand? Engaging your audience via their mobile device is no doubt a challenge, but one that is definitely worth persisting with.

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17 July, 2017

Engaging on mobile just got more personal

If you are a business in the 21^st century, you cannot afford not to engage with your customers via mobile, writes Matthew Winters, the chief executive of Veoo. (more…)

08 June, 2017

Is omnichannel enough to transform the customer experience?

Omnichannel has dominated both strategic thinking and technology investment for the past decade. But to what end, asks Richard Farnworth, the UK country manager of Axway, who outlines the findings of recent IDC research into the importance of the ecosystem in the customer experience. (more…)

02 June, 2017

Omnichannel : The missing link in operator messaging revenues

The first text message was sent in 1992. Typed from a PC and containing only two words, it was sent via Vodafone’s network and became the first application-to-person SMS. (more…)

15 July, 2016

Why do we refuse to do anything practical about customer service?

There seem to be a spate of stories about bad customer service at the moment. Perhaps, it is just that we have had a really bad experience ourselves and therefore notice them more. Perhaps it is that bad experiences get more attention than good ones, and the press therefore love them. (more…)

17 May, 2016

Modernised BSS/OSS capabilities help GCI optimise customer experience and enable new business models

Netcracker Technology announced that General Communication, Inc. (GCI), An Alaskan communications service provider, has selected Netcracker to enable its Polaris Program, which is the transformation of GCI’s customer, revenue and operations management systems. (more…)

21 March, 2016

Making legacy architecture agile, scalable and efficient

Communications services providers (CSPs) are finding their existing IT architecture more of a liability than a legacy. Often, it consists of a complicated mix of self-built point solutions that are poorly integrated, or single vendor stacks that are expensive to manage and slow to change. (more…)

18 March, 2016

Customer support goes ‘omnichannel’ and customers will love it

It wasn’t that long ago that when a customer needed to contact their phone company the only choices available were to write to them or call the customer support ‘hotline’. (more…)

16 March, 2016

TIBCO expands instant data access, for data processing and anywhere MDM solution

TIBCO Software Inc. has announced the latest edition of its master data management (MDM) solution, TIBCO® MDM 9.0. (more…)