omnichannel
From Neverland to Wonderland –The journey to B2B omnichannel
Walt Disney may not be regarded as the godfather of customer experience (CX), but his 1956 rallying call to Disneyland staff is perhaps an early pencil sketch. “Whatever you do,”
Read moreMust-have strategies for effective mobile engagement
Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the
Read moreEngaging on mobile just got more personal
If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile, writes Matthew Winters, the chief executive of Veoo.
Read moreIs omnichannel enough to transform the customer experience?
Omnichannel has dominated both strategic thinking and technology investment for the past decade. But to what end, asks Richard Farnworth, the UK country manager of Axway, who outlines the findings
Read moreOmnichannel : The missing link in operator messaging revenues
The first text message was sent in 1992. Typed from a PC and containing only two words, it was sent via Vodafone’s network and became the first application-to-person SMS.
Read moreWhy do we refuse to do anything practical about customer service?
There seem to be a spate of stories about bad customer service at the moment. Perhaps, it is just that we have had a really bad experience ourselves and therefore
Read moreModernised BSS/OSS capabilities help GCI optimise customer experience and enable new business models
Netcracker Technology announced that General Communication, Inc. (GCI), An Alaskan communications service provider, has selected Netcracker to enable its Polaris Program, which is the transformation of GCI’s customer, revenue and
Read moreMaking legacy architecture agile, scalable and efficient
Communications services providers (CSPs) are finding their existing IT architecture more of a liability than a legacy. Often, it consists of a complicated mix of self-built point solutions that are
Read moreCustomer support goes ‘omnichannel’ and customers will love it
It wasn’t that long ago that when a customer needed to contact their phone company the only choices available were to write to them or call the customer support ‘hotline’.
Read moreTIBCO expands instant data access, for data processing and anywhere MDM solution
TIBCO Software Inc. has announced the latest edition of its master data management (MDM) solution, TIBCO® MDM 9.0.
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