Where will advertisers spend their TV money in coming years?

How we consume television has changed in recent years, and that has resulted in a rethink by those responsible for buying TV advertising. Platforms have increased beyond what seemed impossible

Read more

Fast forward to the dawn of organisational identity

The Mobile Ecosystem Forum (MEF) says the communications industry is aligning new and existing technology, governance, models, regulations, and individuals’ sentiments to reshape internet-enhanced online and offline “phygital” (physical-digital) experiences

Read more

Embracing standardisation in the mobile industry

Marathons are always 26 miles and 385 yards, which is 42.195 kilometres. If you travel by sea, any sea, your speed is always in knots, with a knot being one

Read more

Telco standardisation is key for future services

Orange and Vodafone have agreed to jointly build Open RAN (radio access network) infrastructure across rural parts of Europe, through sharing RAN capabilities, and the move is indicative of what

Read more

Nominations open for the MEFFY Awards 2023, winners to be announced in a ceremony at MWC Barcelona

Nominations for the 18th annual MEFFY Awards are now open. The MEFFYS, hosted by the Mobile Ecosystem Forum (MEF), celebrate innovation, creativity and ingenuity in the mobile ecosystem. They have

Read more

Saving mobile roaming

Many mobile operators are in the process of decommissioning their older networks (2G and 3G), in favour of more efficient 4G and 5G networks. These new networks are not yet

Read more

MEF annual global trust report shows new tech developments are failing to increase trust in mobile

The Mobile Ecosystem Forum’s 8th annual Global Trust Report (published Tuesday 14th June) has found that newer tech developments in mobile, like Artificial Intelligence (AI), are creating greater uncertainty and

Read more

Winners of the MEFFYS 2022 announced live at MWC Barcelona

The winners of the 2022 MEFFYS Awards have been announced. The MEFFYS, hosted by the UK-based Mobile Ecosystem Forum (MEF), celebrate innovation, creativity and ingenuity in the Mobile Ecosystem. This

Read more

The A2P ‘goldmine’ looks to exceed £63bn by 2022

While experts don’t have crystal balls to foresee how 2017 will play out one thing is clear, in order to stay relevant next year and in the foreseeable future, companies

Read more

MEF launches new programme to tackle US$2bn fraud loss and grow mobile messaging market

Global mobile trade body Mobile Ecosystem Forum (MEF) has published the A2P Messaging Fraud Framework, the first release from its new industry programme The Future of Messaging.

Read more