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30 November, 2021Application-to-person (A2P) messaging is an area where operators continue to see steady growth. An increasing number of enterprises are recognising the importance of SMS in their omnichannel strategies on account of its ubiquity and reach, and this rise in A2P messaging offers revenue potential for mobile operators that is yet to be realised today
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28 April, 2020Global WhatsApp users will top 3.1 billion in 2024, says the Reading, UK-based firm. It describes WhatsApp Business as the most in-demand rich messaging channel among brands and businesses, and is now communicating with over 2 billion WhatsApp users. This is according to new research from business messaging specialist, Mobilesquared. (more…)
11 December, 2018Brands are continuously looking for ways to interact and engage with their customers, writes Nick Lane, the chief insight analyst of Mobilesquared, particularly in an age when consumers have less time to make informed decisions and are increasingly more sceptical around a company’s advertising.
23 May, 2018A new study from Juniper Research found that revenues from RCS (Rich Communication Services) messaging will exceed $9 billion (€7.65 billion) by 2022, up from an estimated $126 million (€107.08 million) in 2018. RCS, backed by Google, supports rich media content including video sharing and file transfers. (more…)
23 November, 2017The volume of A2P (Application to Person) messaging is expected to increase by 20% over the next 5 years to more than 2.7 trillion by 2022, up from 2.1 trillion this year – a new report from Juniper Research has found. (more…)
25 September, 2017Route Mobile Limited, a global communication service provider announced the acquisition of 365squared – a premier European headquartered SMS Monetisation Value Added Services brand. 365squared are industry experts of the Managed SMS firewall concept. (more…)
15 August, 2017Historically referred to as A2P, Application to Person or Application-2-Person, is the term used to refer to the automated communication occurring between a business and its customers. (more…)
02 August, 2017If OTT messaging services, such as iMessage, Snapchat and WhatsApp represent the messaging systems of choice for consumers today, then what’s next? The telecoms industry is dealing with constant revolution making innovation no longer just an option, but a necessity. (more…)
02 June, 2017The first text message was sent in 1992. Typed from a PC and containing only two words, it was sent via Vodafone’s network and became the first application-to-person SMS. (more…)
17 May, 2017What was your first job?
Silvio Kutic: One of my first jobs was working part-time for a local power utility company. It was four hours a day. One day I went for lunch and I never came back, because I had decided to work on my business idea. (more…)
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