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  • Posts tagged 'A2P '

News tagged: A2P

Enterprise messaging: Four operator strategies to improve monetisation 30 November, 2021

Enterprise messaging: Four operator strategies to improve monetisation

Application-to-person (A2P) messaging is an area where operators continue to see steady growth. An increasing number of enterprises are recognising the importance of SMS in their omnichannel strategies on account of its ubiquity and reach, and this rise in A2P messaging offers revenue potential for mobile operators that is yet to be realised today

(more…)
Almost 55,000 enterprises to be using WhatsApp business APIs by 2024, spending $3.6bn a year 28 April, 2020

Almost 55,000 enterprises to be using WhatsApp business APIs by 2024, spending $3.6bn a year

Global WhatsApp users will top 3.1 billion in 2024, says the Reading, UK-based firm. It describes WhatsApp Business as the most in-demand rich messaging channel among brands and businesses, and is now communicating with over 2 billion WhatsApp users. This is according to new research from business messaging specialist, Mobilesquared. (more…)

RCS presents significant opportunities for brand and operators but why are so few using it? 11 December, 2018

RCS presents significant opportunities for brand and operators but why are so few using it?

Brands are continuously looking for ways to interact and engage with their customers, writes Nick Lane, the chief insight analyst of Mobilesquared, particularly in an age when consumers have less time to make informed decisions and are increasingly more sceptical around a company’s advertising.

(more…)

RCS messaging revenues to reach $9bn by 2022, according to Juniper Research 23 May, 2018

RCS messaging revenues to reach $9bn by 2022, according to Juniper Research

A new study from Juniper Research found that revenues from RCS (Rich Communication Services) messaging will exceed $9 billion (€7.65 billion) by 2022, up from an estimated $126 million (€107.08 million) in 2018. RCS, backed by Google, supports rich media content including video sharing and file transfers. (more…)

Automated SMS messages to grow 20% by 2022, exceeding 2.7 trillion, as WhatsApp disrupts the market 23 November, 2017

Automated SMS messages to grow 20% by 2022, exceeding 2.7 trillion, as WhatsApp disrupts the market

The volume of A2P (Application to Person) messaging is expected to increase by 20% over the next 5 years to more than 2.7 trillion by 2022, up from 2.1 trillion this year – a new report from Juniper Research has found. (more…)

Route Mobile acquires managed SMS firewall brand 365squared 25 September, 2017

Route Mobile acquires managed SMS firewall brand 365squared

Route Mobile Limited, a global communication service provider announced the acquisition of 365squared – a premier European headquartered SMS Monetisation Value Added Services brand. 365squared are industry experts of the Managed SMS firewall concept. (more…)

Why A2P SMS and chat apps are increasingly favoured by enterprise businesses 15 August, 2017

Why A2P SMS and chat apps are increasingly favoured by enterprise businesses

Historically referred to as A2P, Application to Person or Application-2-Person, is the term used to refer to the automated communication occurring between a business and its customers. (more…)

Safeguarding the future of messaging with RCS 02 August, 2017

Safeguarding the future of messaging with RCS

If OTT messaging services, such as iMessage, Snapchat and WhatsApp represent the messaging systems of choice for consumers today, then what’s next? The telecoms industry is dealing with constant revolution making innovation no longer just an option, but a necessity. (more…)

Omnichannel : The missing link in operator messaging revenues 02 June, 2017

Omnichannel : The missing link in operator messaging revenues

The first text message was sent in 1992. Typed from a PC and containing only two words, it was sent via Vodafone’s network and became the first application-to-person SMS. (more…)

Snapshot : Silvio Kutic, CEO of Infobip 17 May, 2017

Snapshot : Silvio Kutic, CEO of Infobip

What was your first job?

Silvio Kutic: One of my first jobs was working part-time for a local power utility company. It was four hours a day. One day I went for lunch and I never came back, because I had decided to work on my business idea. (more…)

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