A2P
Enterprise messaging: Four operator strategies to improve monetisation
Application-to-person (A2P) messaging is an area where operators continue to see steady growth. An increasing number of enterprises are recognising the importance of SMS in their omnichannel strategies on account
Read moreAlmost 55,000 enterprises to be using WhatsApp business APIs by 2024, spending $3.6bn a year
Global WhatsApp users will top 3.1 billion in 2024, says the Reading, UK-based firm. It describes WhatsApp Business as the most in-demand rich messaging channel among brands and businesses, and
Read moreRCS presents significant opportunities for brand and operators but why are so few using it?
Brands are continuously looking for ways to interact and engage with their customers, writes Nick Lane, the chief insight analyst of Mobilesquared, particularly in an age when consumers have less
Read moreRCS messaging revenues to reach $9bn by 2022, according to Juniper Research
A new study from Juniper Research found that revenues from RCS (Rich Communication Services) messaging will exceed $9 billion (€7.65 billion) by 2022, up from an estimated $126 million (€107.08 million) in
Read moreAutomated SMS messages to grow 20% by 2022, exceeding 2.7 trillion, as WhatsApp disrupts the market
The volume of A2P (Application to Person) messaging is expected to increase by 20% over the next 5 years to more than 2.7 trillion by 2022, up from 2.1 trillion
Read moreRoute Mobile acquires managed SMS firewall brand 365squared
Route Mobile Limited, a global communication service provider announced the acquisition of 365squared – a premier European headquartered SMS Monetisation Value Added Services brand. 365squared are industry experts of the Managed
Read moreWhy A2P SMS and chat apps are increasingly favoured by enterprise businesses
Historically referred to as A2P, Application to Person or Application-2-Person, is the term used to refer to the automated communication occurring between a business and its customers.
Read moreSafeguarding the future of messaging with RCS
If OTT messaging services, such as iMessage, Snapchat and WhatsApp represent the messaging systems of choice for consumers today, then what’s next? The telecoms industry is dealing with constant revolution
Read moreOmnichannel : The missing link in operator messaging revenues
The first text message was sent in 1992. Typed from a PC and containing only two words, it was sent via Vodafone’s network and became the first application-to-person SMS.
Read moreSnapshot : Silvio Kutic, CEO of Infobip
What was your first job? Silvio Kutic: One of my first jobs was working part-time for a local power utility company. It was four hours a day. One day I
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