Zain Kuwait has chosen the Show.me on-demand platform, along with the Web Awareness and Subscriber Segmentation analytics smart apps from, for use within its marketing department.
The Show.me smart apps provide Zain’s marketing team with a fast, flexible and cost effective way to gain deep insight into their data that specifically meets its immediate, critical business needs. Show.me smart apps can be run at any time for quick on-demand analytics, allowing teams to react to market changes, competitor activity or customer demand.
“As the leading telecoms company in Kuwait it’s critical that we continue to look at new ways of understanding and reacting to consumer behavior across our network and that we continue to offer innovative new services,” said Nabeel Mohammad, the CTO at Zain Kuwait. “The Show.me project is a strategic undertaking to drive greater network data monetisation as well as to offer additional customer value-add services. We have been excited to see Show.me’s innovative approach to creating the insights we needed in just few weeks from project kick-off”
Show.me’s Web and Subscriber Awareness apps allows Zain to highlight consumer interactions online, addressing the CSP’s strategic need to uncover subscribers’ behavioural patterns and quickly turn them into data monetisation opportunities.
Show.me is anew entrant to the telecoms data analytics market which exited stealth mode earlier this year. Zain Kuwait is its first publicly announced customer. “There is so much consumer information available to operators now but it is worthless if they can’t access the right information when they need it or show an immediate return on investment,” said Emanuele Vespignani, the chief executive of Show.me. “That’s where Show.me comes in. We’ve taken a fundamental new approach to network analytics and provide just the meaningful critical data.”
The Zain project will see data delivered via reports and through cloud-based applications. The Show.me solution is telecoms grade, designed to minimise complexity, while maintaining the lowest total cost of ownership through an innovated on-demand approach.
