Data-driven decision making demands a holistic view across the entire organisation
Communications service providers (CSPs) are now well aware of the power of the data they collect regarding their customers and see it as a key means to run their operations more efficiently, achieve compliance, improve customer experiences and ultimately enhance their profitability. The telecoms industry, however, is composed of a complex web of organisations created through mergers and acquisitions (M&A) and infrastructure that involves multiple generations of technology. This makes the process of enabling data-driven decision making multi-layered and encompasses cultural as well astechnological challenges. (more…)