News tagged: analytics

13 October, 2017

Four things every data-driven mobile marketer should have on their agenda

As far as I am concerned, writes Matthew Winters, the chief executive of Veoo, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article hasn’t put you off! Paying attention to data analytics is the ultimate way of measuring the results of a marketing campaign, guiding you into making smart choices about future marketing strategies to ensure your messages are not falling on deaf ears – and mobile is no exception.

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06 October, 2017

Spirent VisionWorks selected by tier-1 mobile operator

Spirent Communications plc, a global provider of in lifecycle service assurance solutions, announced a second tier-1 mobile operator has selected its VisionWorks Mobility Service Assurance (MSA) solution for US national deployment. The multi-million dollar deployment will begin in Q4 2017 and extend into 2018. (more…)

03 October, 2017

Must-have strategies for effective mobile engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the chief executive of Veoo. So, how can you capture consumers’ attention so that they will not only buy from you once, but will also continue to remain loyal to your brand? Engaging your audience via their mobile device is no doubt a challenge, but one that is definitely worth persisting with.

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03 October, 2017

Databricks opens new European headquarters to capitalise on AI and machine learning market opportunities

Databricks, provider of the Unified Analytics Platform and founded by the team who created Apache Spark™, announced the opening of its new EMEA headquarters in London to support the company’s international growth. As part of this, Databricks has appointed David Wyatt, who built MuleSoft’s EMEA Business over the last four and a half years, as vice president and general manager of Databricks EMEA. (more…)

03 October, 2017

Nokia launches new analytics services with augmented intelligence

Nokia has expanded its Analytics Services portfolio to unlock value from communications service providers’ (CSPs) data, with the aims of improving network issue resolution and having fewer dropped calls for operators. Powered by the Nokia AVA cognitive services platform, the expanded offering takes advantage of billions of crowd-sourced measurements, enriched through machine learning to provide forensic analysis of network performance and actionable outputs. The new services draw on Nokia Shannon Intelligence, which integrates augmented intelligence throughout the company’s end-to-end portfolio.

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03 October, 2017

MicroStrategy delivers analytics for everyone with MicroStrategy 10.9™

MicroStrategy^® Incorporated, a worldwide provider of enterprise analytics and mobility software, announced the general availability of MicroStrategy 10.9, the newest feature release to the company’s MicroStrategy 10™ platform. (more…)

29 September, 2017

Network security ‘not a top priority’ for IT bosses despite Equifax breach

IT Executives are failing to recognise the importance of IT security new research has revealed, with most businesses placing the issues of completing IT projects on time and reducing IT costs ahead of a secure network, regardless of the concerns highlighted during the recent Equifax data breach that exposed the data of 400,000 UK residents. (more…)

29 September, 2017

Gartner says deep learning will provide best-in-class performance for demand, fraud and failure predictions

Deep learning, a variation of machine learning (ML), represents the major driver toward artificial intelligence (AI). As deep learning delivers superior data fusion capabilities over other ML approaches, Gartner, Inc. predicts that, by 2019, deep learning will be a critical driver for best-in-class performance for demand, fraud and failure predictions. (more…)

13 September, 2017

Why experience matters – Part 2

We ended the first part of this blog series about Experienced Based Charging by explaining how, when customer experience proves unacceptable or below identified thresholds (regardless of whether the customer expresses dissatisfaction or not), mitigating action could and should be immediately taken.

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11 September, 2017

South Korean telcos bank on 5G and digital as traditional business stagnate, says GlobalData

The introduction of 5G services will be a boon for the Korean telecom operators as traditional telecommunications revenue stagnates, according to GlobalData, a recognised company in providing business information and analytics. (more…)