Insight and information provider IHS, has signed a definitive agreement to acquire RootMetrics, a US-based independent mobile networks analytics firm that offers insights into the mobile user experience. The acquisition is subject to customary closing conditions, including expiration or termination of the applicable waiting period.
Founded in 2008, RootMetrics offers accurate and objective insights into the mobile experience such as reliability, speed, voice, data, and text performance. RootMetrics uses a proprietary measurement methodology and sophisticated algorithms to develop network analytics that are made available to its customers – leading mobile operators and infrastructure providers in the US and UK – on a subscription basis, with topline information available free to consumers to make more informed mobile decisions. Its RootScore Report series for metropolitan markets, nations, states and airports is highly valued by mobile operators as the industry standard.
“The acquisition of RootMetrics will significantly strengthen our position in telecommunications, the largest segment within the technology information space,” said Scott Key, IHS president and chief executive. “Along with the acquisition of Infonetics Research last December, this acquisition firmly establishes IHS as a leading provider of telecom analytics and market intelligence and supports our core strategy of offering capabilities globally across industry verticals.”
RootMetrics’s analytics enable network engineers at mobile operators to prioritise network issues in order to improve the quality of voice and data services. These analytics provide senior management and marketing with information that can influence user experience of network performance along with informing acquisition and retention strategies. The RootScore Reports and RootScore Awards give carriers a clearer picture of where they excel or fall short from a mobile user’s point of view.
