Five things marketers need to know about chatbots
Conversations around artificial intelligence (AI) and Virtual Reality are becoming increasingly common within the marketing arena. It’s unsurprising as these technologies are on track to fundamentally change customer service by 2020, with marketers looking to AI as a potential way to improve their customer service offering. In a recent study conducted by Oracle Marketing Cloud, 80% of the sales and marketing managers questioned already use the new technology or plan to do so by 2020. But what lies behind the hype? Sylvia Jensen, the senior director for EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience. (more…)