How to close the customer experience gap

Mobile operators need new approaches to close the gap between what their networksreport and what their customers tell them, argues Neil Coleman

Read more

CSPs must learn to balance CEM and profitability

Communication Service Providers focus too much on their own financial performance but customers don’t care about that. Instead, they should balance their need for profitability with ensuring their customers’ have

Read more

Turkcell selects Progress for real-time, situation-based marketing

Turkcell has revealed that it has gone live with its implementation of the Progress Apama Complex Event Processing platform, enabling it to offer real-time situation based promotion capabilities to customers.

Read more

Build the product experience by using product management to enhance customer satisfaction

The Communication Service Provider (CSP) industry is currently awash with talk aboutthe importance of optimising the customer experience. The customer experience isconsidered to be a key area of differentiation, and

Read more

Making your customers transparent:

In a recent Frost and Sullivan poll, 96% of communication service provider executives agreed that their organisation needs to undergo transformation. This is especially true for OSS/BSS where, for many

Read more

One in seven customers persuaded to stay by call centres

Research into customers’ mobile phone use has shown that one in seven people have been persuaded to stay with their mobile provider during a call to cancel their contract. The survey

Read more

Servicing next generation users – real time integration with social media

The telecoms industry has focused recently more on next generation technologies and less on the beneficiaries of those technologies, namely the next generation users. Corina Bulucea says it’s time operators

Read more

RAN-aware congestion management critical for quality of experience

We are in the age of the data tsunami. Equipped with increasingly smart devices, 3G dongles and air cards, broadband consumers are devouring mobile bandwidth at an unprecedented pace. In

Read more

Personalisation essential to unlocking mobile advertising profits

 “Successful Mobile advertising needs relevance”

Read more

Removing BSS complexity while enhancing the business customer experience

Drew Rockwell discusses the opportunities to differentiate services and remove back office OSS/BSS complexity with dedicated enterprise e-billing and analytics.

Read more