CEM
How to close the customer experience gap
Mobile operators need new approaches to close the gap between what their networksreport and what their customers tell them, argues Neil Coleman
Read moreCSPs must learn to balance CEM and profitability
Communication Service Providers focus too much on their own financial performance but customers don’t care about that. Instead, they should balance their need for profitability with ensuring their customers’ have
Read moreTurkcell selects Progress for real-time, situation-based marketing
Turkcell has revealed that it has gone live with its implementation of the Progress Apama Complex Event Processing platform, enabling it to offer real-time situation based promotion capabilities to customers.
Read moreBuild the product experience by using product management to enhance customer satisfaction
The Communication Service Provider (CSP) industry is currently awash with talk aboutthe importance of optimising the customer experience. The customer experience isconsidered to be a key area of differentiation, and
Read moreMaking your customers transparent:
In a recent Frost and Sullivan poll, 96% of communication service provider executives agreed that their organisation needs to undergo transformation. This is especially true for OSS/BSS where, for many
Read moreOne in seven customers persuaded to stay by call centres
Research into customers’ mobile phone use has shown that one in seven people have been persuaded to stay with their mobile provider during a call to cancel their contract. The survey
Read moreServicing next generation users – real time integration with social media
The telecoms industry has focused recently more on next generation technologies and less on the beneficiaries of those technologies, namely the next generation users. Corina Bulucea says it’s time operators
Read moreRAN-aware congestion management critical for quality of experience
We are in the age of the data tsunami. Equipped with increasingly smart devices, 3G dongles and air cards, broadband consumers are devouring mobile bandwidth at an unprecedented pace. In
Read morePersonalisation essential to unlocking mobile advertising profits
“Successful Mobile advertising needs relevance”
Read moreRemoving BSS complexity while enhancing the business customer experience
Drew Rockwell discusses the opportunities to differentiate services and remove back office OSS/BSS complexity with dedicated enterprise e-billing and analytics.
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