NEWS

Complexity and choice – the UK mobile handset market landscape

uSwitch, the UK comparison site for mobile contracts, handsets and deals, recently conducted research with its panel of thousands of consumers and combined this with aggregated insight from millions of

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Is customer service the telecoms industry’s biggest threat?

Customer satisfaction has increased by 0.8% since this time last year, according to a survey conducted by the Institute of Customer Service, writes Steve Smith, the vice president of strategic

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Engaging on mobile just got more personal

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile, writes Matthew Winters, the chief executive of Veoo.

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Embrace digital transformation to survive in a hyper-connected customer engagement world

Service providers today are in a constant state of flux, having to continually adapt and innovate to cater to the demands of the digital consumer, writes Matt Hooper, the senior

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Hello from the other side – the customer benefits of NFV

Communications service providers (CSPs) should start their network functions virtualisation (NFV) charm offensives now, writes Pravin Mirchandani, the chief marketing officer of OneAccess Networks.

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Five things marketers need to know about chatbots

Conversations around artificial intelligence (AI) and Virtual Reality are becoming increasingly common within the marketing arena. It’s unsurprising as these technologies are on track to fundamentally change customer service by

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Is omnichannel enough to transform the customer experience?

Omnichannel has dominated both strategic thinking and technology investment for the past decade. But to what end, asks Richard Farnworth, the UK country manager of Axway, who outlines the findings

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How CSPs can address the cultural shifts imposed by changes in customer behaviour

As communications service providers (CSPs) continue on the path towards digital transformation, they are finding that technology has, without a doubt, become an indispensable tool for driving customer engagement, writes

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Procera Networks and Brocade announce joint QoE offering

Procera Networks and Brocade have announced a system that combines Brocade’s Envision Fabric visibility product line with Procera’s eVolution Virtual Experience Probe to give mobile operators greater visibility and real-time

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Comptel launches My Digital Moments blueprint for personalising customer journeys

Comptel has revealed its My Digital Moments blueprint for enabling personalised digital customer journeys to help communications service providers’ (CSPs) in their quests to improve customer experience. The blueprint includes

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