Amdocs has announced new communications-specific applications that allow communications service providers (CSPs) to aggregate data from multiple marketing, network and customer care sources and generate business and customer insights with actionable recommendations.
The new applications build on Amdocs’ big data analytics launch last year which introduced an end-to-end, communications-specific big data analytics portfolio and that makes data clean, accessible and actionable for service providers or third-parties to enable open innovation.
Amdocs’ new big data actionable analytics applications include: high definition marketing analytics, deep network analytics and consumer and business satisfaction analytics,
Amdocs says it is already working with CSPs to evolve their data warehouses into cost-efficient and scalable data management environments. One CSP example is Telefónica, which is implementing an Amdocs operational data store solution for its operations in Chile and Peru in order to consolidate data from multiple sources and deliver actionable business insights for faster decision-making.
“Amdocs’ big data analytics portfolio aids service providers as they meet the need to overcome internal system complexity to accelerate business value and deliver a differentiated customer experience,” said Gary Miles, division president for Amdocs big data and strategic initiatives. “This challenge is particularly acute in the context of big data with so many data sources often residing in proprietary and siloed systems across diverse areas of the business. Amdocs understands the data sources intimately and offers tools specifically designed to collect, process and expose the data in a secure manner.”
