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When Sprint launched its Cut Your Bill in Half campaign in December 2014, it wouldn’t work with iOS devices. The campaign was praised for its innovation and aggressiveness and was an initial success, says Ed Finegold, author, analyst, and digital start-up veteran. It invited prospects from any major competitor to upload their bills to Sprint’s website to receive a custom offer. The offer would match the prospect’s data allotment and cut their current rate plan cost in half. Bolstered by a torrent of bombastic TV ads, the campaign attracted millions of curious users. But no one knows how many sales were lost because of a failure to implement a mobile-first design.
Tech Trends - How will you harness the power of the evolving edge?
It’s easy to look at the latest figures and deduce that the cloud era is over, and the edge is now dominating technology decisions but, to arrive at that conclusion, you have to decide what and where the edge is. That is still open to debate…READ NOW