MultiMedia Polska chooses ContentWise to personalise user experience of live TV, VoD, catch-up and OTT services
ContentWise, the personalisation, discovery, analytics and metadata expert, reported that Multimedia Polska, a provider of telecommunication services and digital television in Poland, has selected ContentWise to personalise its live TV, VoD, catch-up and OTT services.
The ContentWise platform was chosen due to its flexibility and the wide set of supported use cases, which will enable Multimedia Polska to integrate the solution alongside its existing infrastructure. Multimedia Polska is also able to provide enhanced features such as predictive analytics and algorithmic and social recommendations, to ensure an entirely intuitive experience for viewers.
Another key driver for Multimedia Polska was the confidence in the ability of ContentWise’s consulting arm to best exploit personalisation in the video space first but also to cross recommend additional services like insurance and utility services which are part of the Multimedia Polska portfolio.
We believe that in near future the best TV experience will be delivered through a combination of human creativity, analytics and automated interface management,” said Bartłomiej Kasiński, Strategy & Development director, Multimedia Polska. Integration with Contentwise will help us to provide our customers with far more convinient video access, enables our viewers to find content they care about, in seconds rather than minutes. It also ensures that the UX is personalised for their individual behaviour and tastes.”
“Our personalisation engine enables sophisticated operators like Multimedia Polska to find the perfect balance between data-driven automation and human content curation to provide their customers with the best possible TV experience,” said Paolo Bozzola, CEO of ContentWise. “We’re delighted to be able to deliver Multimedia Polska the tools they need and to work with such an innovative and successful operator in the Eastern European market.”
ContentWise is the TV personalisation software that provides broadcast, cable, satellite, IPTV, OTT and video streaming operators with total control over the curation and automation of the Personalised TV experience. ContentWise provides a UX engine that delivers full control over each personalised user interface element across platforms through a set of visual layout management tools.
It implements the most sophisticated content discovery solution, with algorithmic and social recommendations, predictive browsing and context awareness.It includes editorial tools that affords content programmers unprecedented control thanks to predictive performance tools, curation, dynamic streams, business rules, A/B testing. The UX engine is data driven, with analytics including four critical KPI analytics sets: user activity, financials, engagement and recommendation effectiveness metrics.
Multimedia Polska is a nationwide provider in Poland of telecommunication services, digital television, high-speed Internet access from fixed and mobile security packages, as well as fixed and mobile telephony. The company also offers home insurance, video monitoring, electricity and gas.
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