You are here:
- Posts tagged 'rich communication services '
News tagged: rich communication services
A new study from Juniper Research has found that global mobile business messaging traffic will increase by 10% this year to 2.7 trillion, up from 2.5 trillion last year. The mobile business messaging market is comprised of three main messaging protocols: SMS, RCS (Rich Communication Services), and OTT (Over-the-Top) messaging applications.
A decade ago, operators made substantial investments in rich communications services (RCS) infrastructure but the promise never came to fruition and RCS became just another rusting hulk in the scrapyard of technological three-letter acronyms. Now, with operators desperate to monetise 5G and bring new experiences to customers, RCS infrastructure is being dusted off and primed for a second chance at success, Glenn Lurie, the president chief executive of Synchronoss, tells George Malim.
Brands are continuously looking for ways to interact and engage with their customers, writes Nick Lane, the chief insight analyst of Mobilesquared, particularly in an age when consumers have less time to make informed decisions and are increasingly more sceptical around a company’s advertising.
ZTE Corporation, reported that China Mobile has officially initiated the commercialisation of its rich communication services (RCS) network. (more…)
Communications service providers (CSPs) have been successfully launching and generating revenue from messaging services for years. (more…)
New networks and new services mean we’re now entering a different industry to traditional telecoms. What’s needed are data collection and analytics capabilities so communications service providers (CSPs) can assess their performance, monitor their progress and take proactive action. (more…)
Not many results for this tag?
Please try a search?