News tagged: RCS

06 September, 2022

Mobile business messaging market to reach $78bn by 2027, as rich media messaging drives growth

Hampshire, United Kingdom. 05 September, 2022 – A new Juniper Research study has found that the total value of the mobile business messaging market will increase from [$48 billion (€48.32 billion)] in 2022 to [$78 billion (€78.53 billion)] by 2027. The research found that this 63% growth will be driven by enterprise adoption of RCS (rich communication services), with businesses harnessing the end-to-end encryption and verified sender identities RCS provides to reduce messaging fraud.

20 May, 2022

RCS Evolving into marketing channel for MNOs and advertisers, reveals Upstream report

London, Rio de Janeiro, Athens. 19 May 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS“, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.

03 February, 2022

RCS-capable subscribers to reach 1.2bn globally in 2022, despite strong OTT messaging competition

Hampshire, UK. 2nd February 2022- A new study from Juniper Research has found that the total number of RCS (Rich Communication Services) subscribers will grow from 1.2 billion in 2022 to 3.8 billion by 2026; accounting for 40% of global mobile subscribers.

16 June, 2021

Conversational commerce spend over RCS messaging to reach $27bn globally by 2025

A new study from Juniper Research has found that the global conversational commerce spend over RCS messaging will reach $27 billion (€22.27 billion) by 2025; rising from less than $10 million (€8.25 million) in 2021.

01 June, 2021

Operator messaging revenue to reach $88bn globally by 2025

A new Juniper Research study has found that global operator-led mobile messaging revenue will increase from $87 billion (€71.11 billion) in 2020 to $88 billion (€71.93 billion)in 2025.

12 January, 2021

RCS messaging users to reach 3.9 billion by 2025

A new study from Juniper Research has found that the global number of users of RCS (Rich Communication Services) messaging will reach 3.9 billion by 2025; rising from 1.2 billion in 2020. (more…)

26 May, 2020

Instant messaging users to reach 4.3bn in 2020, as new payment services emerge

A new study from Juniper Research has found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. (more…)

28 April, 2020

Almost 55,000 enterprises to be using WhatsApp business APIs by 2024, spending $3.6bn a year

Global WhatsApp users will top 3.1 billion in 2024, says the Reading, UK-based firm. It describes WhatsApp Business as the most in-demand rich messaging channel among brands and businesses, and is now communicating with over 2 billion WhatsApp users. This is according to new research from business messaging specialist, Mobilesquared. (more…)

20 March, 2020

RCS again? Yes, really, says Synchronoss CEO

A decade ago, operators made substantial investments in rich communications services (RCS) infrastructure but the promise never came to fruition and RCS became just another rusting hulk in the scrapyard of technological three-letter acronyms. Now, with operators desperate to monetise 5G and bring new experiences to customers, RCS infrastructure is being dusted off and primed for a second chance at success, Glenn Lurie, the president chief executive of Synchronoss, tells George Malim.

(more…)

17 October, 2019

Mavenir launches fully virtualised 4G/5G OpenRAN solution

Mavenir, a US-headquartered network software provider, claiming to be the industry’s only end-to-end cloud-native vendor for CSPs, has announced launched its fully virtualised 4G/5G OpenRAN solution. (more…)