Revenue leakages of US$37.1bn forecast between 2020-’24 on SMS grey routes

Mobilesquared, a provider in business messaging market intelligence, and Vox Carrier, a vendor of mobile monetisation solutions, have partnered to release a new white paper entitled “Protecting A2P SMS revenues

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Almost 55,000 enterprises to be using WhatsApp business APIs by 2024, spending $3.6bn a year

Global WhatsApp users will top 3.1 billion in 2024, says the Reading, UK-based firm. It describes WhatsApp Business as the most in-demand rich messaging channel among brands and businesses, and

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RCS presents significant opportunities for brand and operators but why are so few using it?

Brands are continuously looking for ways to interact and engage with their customers, writes Nick Lane, the chief insight analyst of Mobilesquared, particularly in an age when consumers have less

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Signalling network presents next area of operator weakness as grey routes get locked down

Recent research from Mobilesquared reveals that operators’ failure to secure SS7 networks is costing them messaging revenue today and could see them lose share of the two factor authentication market

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UK enterprises look to fixed wireless access for a better experience

In a recent survey, 89% of UK businesses said they would consider moving to wireless connectivity because they all – that’s 100% of respondents – have had their business performance

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Omnichannel : The missing link in operator messaging revenues

The first text message was sent in 1992. Typed from a PC and containing only two words, it was sent via Vodafone’s network and became the first application-to-person SMS.

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Majority of mobile network operators unprepared for A2P monetization

Latest market research by mobilesquared and sponsored by tyntec, finds that 75% of mobile network operators (MNOs) do not have the measures in place to control and monetise Application-to-Person (A2P)

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The benefits of partnerships between OTTs and operators

According to mobilesquared, the mobile network operator (MNO) opportunity for OTT communication globally will be worth US$42.9 billion in 2018, up from $4.2 billion in revenues in 2014. The partnership

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Survey shows mobile network operators need to invest in customer service as dissatisfaction grows

London, UK. April 28, 2015: New research from MobileSquared on behalf of Astellia, a provider of network and subscriber intelligence for mobile network operators (MNOs), has revealed that almost 50%

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