digital marketing
African mobile network operators can emerge as digital marketing leaders, says Upstream’s CCO Kalyvas
Cape Town, South Africa. 26 October 2022 – Upstream, a global mobile marketing technology specialist, has has announced that it will be attending this year’s AfricaCom event in Cape Town, between
Read moreUplift model to predict churn and deliver higher marketing ROI through targeted outreach
In today’s competitive digital environment, digital service providers (DSPs) focus on targeting the right set of customers with personalised marketing campaigns. However, the different approaches to determine the right set
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