Customer Relationship Management
How AI is helping telcos maximise value from
their under-performing CRM investment
Customer Relationship Management (CRM) can be a powerful tool for telcos to drive revenue growth. However, despite its potential, many are yet to maximise the return on their CRM investment.
Read morePlease hold, your call is important to us
Many of us who have contacted a call centre can relate to the words of Adele in her 2015 chart-topping single Hello “Hello from the other side, I must’ve called
Read moreSalesAgility on global stage with most significant product launch to date
SalesAgility, the owners and maintainers of the open source customer relationship management (CRM) software, SuiteCRM, has announced its most significant upgrade to date, SuiteCRM 8.
Read moreNew revenues for MNOs in emerging markets: 4 trends show need for digital sales
While global sales of smartphones are dropping – a decrease of almost 12% from 2019 to 2020 – sales of smartphones in emerging markets continue to grow significantly. Moreover, says Raul Martinez,
Read moreA lack of customer understanding by CSPs is behind telecoms churn
Sometimes communications service providers (CSPs) are accused of lacking care when it comes to their customers. Mobile providers especially seem to fare badly in polls of which sectors have the
Read moreThe roadblocks to new digital services roll-out: Why operators must think of commercial migrations to remain competitive
For the last decade, mobile operators have experienced diminishing returns due to market saturation, price pressure and consumer demands for increasingly complex mobile services and also the rise of over
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