Guavus has appointed Dr. Roger Brooks, an information in analytics based on large scale machine learning, as its chief scientist. Brooks joins from HP Software where e focused on advancing the use of data mining to help businesses strengthen IT operations, engineer new products, optimise marketing and deliver real-time personalized content.
“We are delighted to add Roger to our team,” said Anukool Lakhina, the chief executive and founder of Guavus. “His real-world experience in using analytics for actionable insights will bring value to our customers who are looking to drive costs out of their business, generate new revenue streams and transform into data-driven businesses.”
Brooks has held various executive positions including an eight-year tenure at Hewlett-Packard, most recently as chief architect in the new HP Software. Prior to that he was distinguished technologist and chief scientist in HP’s Marketing Optimization business, where he was responsible for marketing analytics. He also served as CTO for Applications at HP Autonomy, driving innovations for next-generation products.
Before joining HP, Brooks co-founded and led start-ups in the information analytics and mobile data services spaces including the pioneering development of systems for multimedia networking and the delivery of video to cell phones. He holds numerous patents and is also a published author on analytics topics including text mining, behavioral analytics and multi-channel marketing optimisation. Brooks spent the first half of his career in academia as a theoretical particle physicist at Stanford University and M.I.T., where his last position was as associate professor of Physics. As an international expert in string theory, topological field theories and quantum gravity he applied research mathematics to answering deep questions about the nature of the universe. He received his B.S. and Ph.D. degrees in physics from M.I.T.
“Guavus is pioneering the use of analytics to provide extremely precise, contextual insights that translate directly into action. This results in better customer experiences, more personalized care,and more efficient network operations,” said Brooks. “I look forward to working with the Guavus team to help our customers exploit their data by leveraging our unique multidisciplinary science to become more efficient, profitable and competitive.”
