Uxbridge, UK. 2 May 2023 – Tollring has renewed its contract with BT for the seventh year. The arrangement includes the continued supply of Tollring’s call analytics offering to nearly 100,000 users across the BT channels, supported by customer engagement and sales enablement programmes to drive business growth. The deal also covers the continued provision of FMS (Fraud Management System) which protects the BT Group’s network from telecoms fraud.
BT Wholesale, one of Europe’s wholesale telecoms providers, delivers value to channel partners’ propositions with iCall Suite call analytics. The retail arm of BT, BT Business, white labels to consistently promote BT brands to their business customers whilst establishing a market differentiator in BT Cloud Voice Call Analytics.
Tollring call analytics deliver business-critical customer interaction data, to help organisations improve staff productivity at every customer touchpoint and maximise customer satisfaction. Furthermore, to ensure a seamless and easy experience for new customers, provisioning of call analytics is fully integrated into BT’s own ordering system via API.
Working collaboratively with BT, Tollring will continue to develop its customer engagement and sales enablement programmes, including fully branded support materials. Additional initiatives include tailored webinars, bitesize tutorials and libraries of sales support material. These programmes add further value, helping partners and end customers to benefit from leveraging business-critical call data to drive customer experience.
The BT Fraud Management System provided by Tollring, delivers automated real-time fraud monitoring and alerting as well as predictive trend analysis. FMS enables BT to detect fraud and protect against malicious attacks across its whole telephony network. The solution also protects resellers and their customers from illegal telecoms usage and ‘bill shock’, with a customisable credit management element to set usage thresholds and control customer credit limits.
Dominic Martini, senior hosted communications manager at BT Enterprise says, “We have developed an exceptional partnership with Tollring, and the new contract allows us to build on this strong foundation, ensuring we can access all the very latest updates and benefits that Tollring’s software has to offer.”
Thea Tanner, commercial and propositions director at BT Wholesale says, “Call analytics plays an important role in both the BT Wholesale and BT Business product portfolios and is highly valued across our business customers and channel partners. It provides both BT and our partners with competitive differentiation, enabling proactive customer management, helping to drive retention, loyalty and satisfaction, and not least, increase revenues.”
Richard Jones, commercial director at Tollring says, “We are delighted to extend and further strengthen our relationship with BT Group and we look forward to implementing the exciting plans that we have in place for 2023. Every year, our relationship becomes more established and our software products become more mature and complete in functionality. We are excited to continue building our relationship with BT across our analytics and fraud protection propositions and looking forward to supporting BT in delivering its strategic vision.”
Comment on this article below or via Twitter: @VanillaPlus OR @jcvplus
