CSG Systems International has announced that Comcast has launched the Xfinity On Campus offering using CSG Content Direct as the content monetisation and management platform.
Xfinity On Campus allows students at universities to watch live TV and on-demand content on IP-enabled devices including, laptops, tablets, and smartphones while on campus. Students can access thousands of current-season TV shows, hit movies, and premium sports content using their university credentials.
“Xfinity On Campus lets students watch TV on their own terms,” said Marcien Jenckes, the executive vice president of Consumer Services for Comcast Cable. “With this younger generation, more and more viewing is happening away from the traditional TV set, and we have evolved our products and services to better engage them. Whether it’s Game of Thrones, Scandal, or The Daily Show, Xfinity On Campus offers all the content they want—anytime, anywhere, on any device.”
CSG Content Direct facilitates the sale of premium services, such as HBO and Showtime, through the Xfinity On Campus product by using a student’s university ID to provide a seamless user experience. The Content Direct commerce management engine also facilitates recurring payments for the premium subscription services students select by storing preferred payment methods in a fully integrated eWallet function to provide convenient and flexible purchase options.
“Our work with Comcast illustrates the future direction of video content delivery,” said Kent Steffen, the president of CSG Content Direct. “Applications running on Content Direct allow us to personalize and tailor every user experience. Our goal is to change the way consumers view and purchase content, which helps our clients build brand loyalty and create new revenue streams.”
