Net Promoter Score
Apple bucks trend for decline in handset market with lower-cost devices, says Kantar report
London, UK. 4 May 2023 – Kantar, a global marketing data and analytics company, has released its latest Worldpanel ComTech Smartphone Operating System (OS) data. The study reveals signs of
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The customer is king. How many times have we heard that over the years? And yet it’s more true now than ever, writes Francesco Venturini, the global industry senior managing
Read moreThe long and winding road to 5G begins with 4G optimisation
The close of 2018 saw the UK operator O2 leave its customers without access to 3G or 4G data connectivity for more than 24 hours. The ensuing uproar underlined the
Read moreCEM: Are passive probes enough?
As network operators continue to roll out new services, it is important to ensure that customers continue to get the same Quality of Service (QoS) and level of satisfaction that
Read moreConverting detractors to promoters: Improving network-driven NPS to reduce churn
Subscriber loyalty is coveted by every mobile operator, as it is the key to higher lifetime value of customers and is becoming more and more difficult to achieve.
Read moreDigital transformation: Designer pret-a-porter ousts haute couture
Almost out of the blue, Chief Digital Officers (CDOs) are becoming the most important change-makers in the telecoms industry. Tasked with instilling a new, faster-paced mindset into telco culture (and
Read moreTake a look at what’s going on in your network through the lens of the customer: Part 1
The telecoms market has become saturated to the extent that communications service providers (CSPs) can no longer compete on price and service packaging.
Read moreSurvey shows mobile network operators need to invest in customer service as dissatisfaction grows
London, UK. April 28, 2015: New research from MobileSquared on behalf of Astellia, a provider of network and subscriber intelligence for mobile network operators (MNOs), has revealed that almost 50%
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