A quarter of mobile network customers move to a competitor offering targeted promotions and more personalised services

Research commissioned by Engage Hub, the data-driven customer engagement solutions company, questioning over 2,000 UK consumers, has found that nearly half (47%) of consumers believe mobile network operators (MNOs) could

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Network engagement maturity – A simple model

For mobile operators, most people agree that the network is the primary thing that customers are paying for. Everything else is secondary and research backs that up, too.

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Telecoms and learning from your favourite restaurant

Imagine deciding to go to a new mobile operator after having heard so much (from them) about how great they were. You call them up and are greeted by a

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Simplify operations for the Telco Cloud

As CSPs undergo digital transformation – which means offering digital services through a Telco Cloud environment – they face a whole set of operational challenges, including operating a new virtualised

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Six steps to achieve really poor customer service

Customer service. What a positive and optimistic-sounding phrase – who could take exception to that? But the reality is far less pleasing. Commonly associated with frustration, seemingly never-ending phone calls,

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