Targeted advertising is the gateway to new operator revenues

As today’s subscribers do almost everything on their mobile devices, operators have better insights into their likes and dislikes than any other sector, especially when you include real-time behaviour and

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Feeling the strain – Big Data and its impact on legacy storage

For businesses today, data is the new currency. With innovations, such as Big Data and the Internet of Things (IoT), proliferating data points both inside and outside the enterprise, organisations

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Telarix launches big data platform

Telarix has announced the release of its new big data platform as part of iXInsight, the company’s existing analytics tool.

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The business benefits of data analytics

Anything that can give your business the competitive edge is crucial. Analysing your data for business insight gives organisations that competitive edge. Businesses now have more data than ever before.

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CSPs focus on making omni-channel aspirations a reality

As communications service providers (CSPs) improve their approaches to customer experience management (CEM) by moving towards an omni-channel approach and exploiting contextual awareness, Dr Andy Tiller, the vice president of

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Using small data to make sense of big data

The telecomunications industry, like any other industry, needs buzzwords and the current talk of the day is, of course, big data.

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Unlocking big data’s true potential through personalisation

We are undoubtedly witnessing a big data explosion, with the world’s population creating a huge 2.5 quintillion bytes of data each day. The rise of big data brings with it

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Understanding and addressing the Big Data challenge

Starting out on the Big Data journey is daunting for any organisation. And there are plenty of distractions that can lead you astray along the way.

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Big data comes in small packages

If you are wondering what all the fuss over ‘big data’ is about then relax – you are one of a growing band of skeptics asking the very same question.

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Nokia Networks launches two advertising analytics services for operators to tap into US$79bn market

Nokia Ad Analytics has opened up a new revenue stream for network operators by offering value-add data to the advertising industry. With Nokia Big Data Consultancy operators can maximise the

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