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13 September, 2021Mobile browsing is now the most popular way to access the internet, with 68% of global site visits in 2020 coming from mobile devices. It’s therefore vital to recognise that the challenges facing both internet users and telco subscribers overlap. As popular as mobile browsing is, it is coupled with concerns surrounding user privacy, particularly when it comes to intrusive advertising.
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11 November, 2017Jon Stephenson von Tetzchner has strong opinions about privacy and data collection, and his experience makes that particularly interesting. Born in Reykjavik, Iceland, Jon is the co-founder and CEO of Massachusetts-based Vivaldi Technologies, and before that co-founder and CEO of Opera Software. (more…)
31 October, 2017According to a recent report by eMarketer, spending on paid media will increase by 7% globally in 2017, taking it to a grand total of $584.14 billion, writes Graham Williams, the chief executive and co-founder of Cloudbanter. The report goes on to say that investment in mobile advertising has been the main driver of this increase, making up 24.4% of total advertising expenditure this year. (more…)
23 May, 2017Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue. (more…)
29 January, 2016We have become slightly obsessed with the advertising world. We simply cannot understand how it is surviving. And, apparently, thriving. (more…)
28 October, 2015As today’s subscribers do almost everything on their mobile devices, operators have better insights into their likes and dislikes than any other sector, especially when you include real-time behaviour and location data. (more…)
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