Talking to customers about their data is the key to GDPR

The new General Data Protection Regulation (GDPR) governing the collection, storage and use of data are coming into force soon and new research reveals that almost two-thirds of consumers (62%)

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Performance marketing firm targets telcos for LiveRamp integration to aid omnichannel identification

Performics, the performance marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

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Experian launches new open plug-and-play platform for fraud and identity services

Experian®, a global information services company, unveiled the fraud and identity industry’s first open platform designed to catch fraud faster, improve compliance and enhance the customer experience.

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