Accenture acquires MOBGEN expanding end-to-end digital services

Accenture has acquired MOBGEN, an end-to-end digital services company that combines mobility strategy, creativity and technology to deliver solutions that drive engagement for global brands with their customers, employees and

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The future of customer experience

Increasingly, companies are moving away from a price-led approach in favour of a value-led strategy. One that puts the focus on customer experience. Retaining customers and growing brand awareness are

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