The pricing ‘exam’ questions telcos are still getting wrong

Simon-Kucher & Partners (SKP) is a specialist pricing consultancy. Founded 25 years ago, they started in pharmaceuticals and automotive and, since 2001, in telecoms. Jeremy Cowan, the Editor of VanillaPlus met Mark Billige, a Partner in SKP to discuss the challenges of pricing, challenges that operators are just starting to tackle. Clearly, profitable future communications will demand more thought than just a 2-tier data price plan.

“The pricing ‘exam’ questions telcos are still getting wrong”

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