VanillaPlus team launches new magazine, M2M Now, and appoints new Editor

George Malim

New website and international publication, M2M Now, to cover connected devices and machine-to-machine communications across multiple industries. George Malim appointed as new Editor of VanillaPlus.


George Malim takes over from Jeremy Cowan
as the new Editor of VanillaPlus with effect
from 10 December, as the VanillaPlus team
launch a new magazine, M2M Now.

Kings Hill, UK. 10 December, 2010 – Prestige Media Ltd (PML), VanillaPlus’s parent company, has today announced the launch of a brand new magazine, M2M Now, serving the rapidly-developing global market for connected devices and machine-to-machine communications.

The Editor of VanillaPlus, Jeremy Cowan is to take on the role of Launch Editor of M2M Now, with immediate effect, vacating the Editor’s chair on VanillaPlus. Jeremy Cowan retains his role as Editorial Director and Publisher of PML.

Replacing him is a long-time contributor to VanillaPlus, George Malim, who takes over as Editor of the market-leading publication covering BSS and OSS worldwide with immediate effect. Jeremy Cowan said: “I know that VanillaPlus will be in safe and skilled hands with George Malim. Not only has he already spent a successful period as the magazine’s editor until 2006, but his talent and connections will bring a new dynamic to the VanillaPlus brand which has grown recently to include videos, webinars, e-newsletters, and a re-designed web portal. In addition, George will be ably supported by another highly experienced telecoms journalist, our new Contributing Editor, Mark Dye.”

The commercial side of VanillaPlus will continue to be overseen by PML’s Business Development Director, Cherisse Draper, with day-to-day management now taken on by Mark Bridges.

With a decade’s experience of developing print and online information resources for the telecoms market, Cherisse Draper is ideally qualified to take on the role of managing the commercial side of M2M Now’s launch. She said: “The early response from the market to the launch of M2M Now has exceeded all our expectations. There is an evident need for an independent magazine covering M2M technology and business worldwide, with the first issue timed to appear at Mobile World Congress 2011 in Barcelona. We look forward to informing a wide range of industries – including healthcare, transport and automotive, manufacturing, retail, logistics, and utilities – about the service and cost benefits of connected devices.”

A dedicated web portal will go live shortly. Meanwhile, for further information on M2M Now please contact Cherisse Draper at:  cherisse@vanillaplus.com


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