MACH has launched My Visuals a system that provides mobile network operators with insight into the behaviour of roaming subscribers in a graphical format. By capturing subscriber activity around preset KPIs in a simple dashboard, My Visuals claims to help operators avoid lengthy and complex data analysis, to enable fast, informed decisions about their roaming business strategy.
CSPs worldwide are increasingly aware of the business value of subscriber data analysis. Mind Commerce recently estimated that the brokerage of subscriber data is expected to account for nearly US$13 billion in global revenues worldwide by 2017. By underpinning business strategies with this data, CSPs can make informed decisions about their retail roaming strategy, based on how subscribers are using their network and the services that are most likely to prove both popular and lucrative. This can yield huge benefits, such as reducing subscriber churn and increasing ARPU/AMPU (Average Revenue per User/Average Margin per User) through more personalised services, or creating more successful marketing campaigns and service offerings.
Nick Wennekers, director of Online Business Management Solutions at MACH, said: “While the data we capture is extremely useful, all too often it requires painstaking analysis before it can support business decisions. Our customers want some key statistics to quickly analyse their roaming business. They are time-limited and they need a solution that can bring to life the most important metrics in their data at a glance. By using preset KPIs and pushing visual dashboards directly to our customers, we can ensure they do not need to waste time seeking out data, analysing statistics or setting up measurement parameters. Our customers will find the crucial data they need at their fingertips, ready to direct them towards strategies that will create long-term success.”
