In an increasingly saturated and competitive market, telecom operators face huge challenges where their services are quickly becoming commoditized and their margins are shrinking.
Telcos are under pressure to reduce operating costs, differentiate services, enhance customer experience, and generate new revenue streams. To address these challenges, telcos require a more holistic, robust, and agile customer relationship management (CRM) system that fully integrates into their business support systems (BSS). In this On the Radar from Ovum, you will learn how telcos can address these real-world challenges while avoiding costly and difficult integrations.
