The explosive growth of mobile data services and applications has been one of the defining industry trends of the past 12 months. While the increased uptake of mobile broadband has created a new revenue stream for mobile operators, it has also added the headache of increased mobile network congestion and declining ARPU due to increasingly competitive flat-fee data packages.
Presenters:
Rob Jones, Vp of Product Marketing and Business Development, Mobile Data Charging – Acision
Analyst:
Dan Baker – TRI
Moderator:
Jeremy Cowan, Founder and editorial – VanillaPlus
Rob Jones, Vp of Product Marketing and Business Development, Mobile Data Charging, Acision, outlines the need for operators to roll out alternative pricing strategies which will generate new revenue streams and enable the delivery of an enhanced user experience.
The explosive growth of mobile data services and applications has been one of the defining industry trends of the past 12 months. While the increased uptake of mobile broadband has created a new revenue stream for mobile operators, it has also added the headache of increased mobile network congestion and declining ARPU due to increasingly competitive flat-fee data packages.
The move towards a cycle of consumer empowerment is essential to developing and delivering mobile data pricing strategies which are more compatible with the services being provided. Only through the introduction of more targeted and flexible pricing can operators fully realise the true potential of mobile data services, whilst building a loyal subscriber base and ensuring customer satisfaction.
> The market forces driving the necessity for real-time charging services
> The consumer empowerment cycle – how to empower the consumer by adopting targeted, differentiated pricing and spend control strategies
> The death of ‘rip and replace’ billing and charging – taking the adjunct approach and the value to the operator
> Discover the OSS/BSS architectural principles required to support next generation communications business
