T-Mobile teams up with Starlite, Quantela to introduce advanced retail media networks

Amr Salem of Quantela

Quantela, an urban infrastructure and data analytics provider, and Starlite Media, a retail media network, continue their path of growth. Building on their partnership announcement in March, the two companies are now leveraging T-Mobile’s nationwide network and IoT solutions to propel Starlite’s digital retail media network into a new era of improvement.

By leveraging T-Mobile’s network, Starlite can provide its customers with a superior user experience, reinforcing its position in the industry. The integration of T-Mobile’s network technology will help enhance the speed of Starlite’s delivery of full-motion video capabilities that will captivate audiences like never before.

“This collaboration between Quantela, Starlite Media, and T-Mobile marks an important milestone in the advancement of the retail media network. By combining Quantela’s advanced analytics capabilities, T-Mobile’s network, and Starlite’s expertise in retail media, the partnership sets the stage for unprecedented innovation and growth,” says Amr Salem, Quantela CEO.”We are not only shaping the future of the industry but also serving as key enablers in Starlite’s transformation into a technology-driven powerhouse and we are immensely proud to be part of this journey,” Amr adds.

“In its rapid expansion of its digital signage footprint in top US markets, Starlite Media is extremely pleased to team up with T-Mobile whose network will provide enhanced capabilities for Starlite’s targeted messaging. Known for the best visual impact in the industry through the size and brightness of its displays, Starlite will be able to offer expanded capabilities to advertisers for richer and more targeted customer ads utilising T-Mobile’s network. Our digital displays will soon be viewed not only as the brightest and boldest, but as the smartest as well,” says Starlite president Oscar Martinez.

Comment on this article below or via Twitter: @VanillaPlus OR @jcvplus

RECENT ARTICLES

Ooredoo Group partners with Nokia to enhance 5G enterprise solutions

Posted on: April 30, 2024

Ooredoo Group aims to drive innovation in 5G with the signing of a Memorandum of Understanding (MOU) with Nokia to upgrade business connectivity with cutting-edge 5G solutions.

Read more

SoftBank acquires majority stake in Cubic Telecom

Posted on: April 29, 2024

SoftBank has announced that Cubic Telecom became a subsidiary on March 6, 2024, with its acquisition of a 51.0% equity stake, after dilution.

Read more