Salam has selected Oracle to drive 5G improvement across Middle East. Salam will utilise Oracle Communications’ monetisation and unified operations solutions to help deliver differentiated services to its consumer and enterprise customers.
“Salam aims to provide customer-centric offers that help create a digital society in line with the Kingdom’s Vision 2030 digital transformation plans,” says Ahmed Al-Anqari, CEO, Salam. “With Oracle, we have a future-ready digital strategy to accelerate our time to market for 5G and other digital services. With a modular pre-integrated stack, we avoid the costly and time-consuming process of complex integrations and high level of customisations. This means we can launch, orchestrate, and monetize new offerings as the market demands while delivering an excellent experience for our customers in the process.”
Founded in 2005, Salam has become a homegrown telecom company at the heart of the Kingdom’s communications modernisation efforts. Oracle’s technologies will provide the modern technology architecture to help support and extend Salam’s digital abilities.
Clearly aligned technology strategy, business vision
By implementing Oracle cloud scale monetisation and Oracle unified operations solutions combined with Oracle CRM (customer relationship management) sales Salam will replace its legacy systems with a modern, end-to-end stack. These solutions will enable Salam to offer promotion bundles across various customer segments. And through automated orchestration, Salam will be able to accelerate time to revenue for existing and new digital services, such as 5G-enabled streaming, AR/VR (augmented reality / virtual reality) gaming, and IoT (internet of things)-connected devices.
Salam chose Oracle based on its industry knowledge, its portfolio of communications applications, and its proven success with complex telecoms transformation projects.
“As Salam continues on its impressive transformation journey, it’s critical to have powerful, next-generation applications that enable business efficiency and empower growth opportunities,” says Jason Rutherford, senior vice president and general manager, Oracle Communications, Applications. “Salam has built its company reputation around innovation, elevating traditional telco offerings with a unique, experience-led presence in the market. We’re honored to be the trusted technology partner in enabling their vision to create a more digital society in the Kingdom.”
To learn more about Oracle Communications industry solutions visit LinkedIn.
Comment on this article below or via Twitter: @VanillaPlus OR @jcvplus
