Vodafone and Currys have announced the signing of a new deal, extending their exclusive multi-year partnership, with a renewed focus on growing beyond mobile to include home broadband and the ever-expanding range of connected devices for around the home. For customers wanting an in-person service, this collaboration will also focus on continuing to drive customer experience improvements, innovation, and loyalty.
The new deal builds on years of collaboration and will see Vodafone remain as the exclusive mobile network partner (MNO) with Currys. As the omnichannel retailer of technology products and services in the UK, this deal will support Currys’ mobile, SIM-only and broadband transformation.
It isn’t just ambitious growth plans that align Currys and Vodafone. There is a common goal of closing the digital divide and raising awareness of the issue in the UK through Vodafone’s everyone.connected campaign and Currys’ work with the Digital Poverty Alliance.
Currys’ customers will benefit from deals with Vodafone as well as access to Vodafone’s reliable, network that has 5G in more places across Europe than any other operator. With nearly 300 stores across the UK and close to 15,000 colleagues, this new deal will see countless customers stand to benefit from expert advice on mobile plans, SIM-only deals, home broadband, mobile broadband, as well as access to a market-leading range of top branded mobile handsets and accessories.
Max Taylor, Vodafone’s UK chief commercial officer, says, “I am delighted to announce the multi-year extension partnership with Currys. Ensuring as many customers as possible get the choice of the UK’s reliable award-winning network. Together, we will now expand the partnership to cover home broadband and other connected categories.”
Ed Connolly, chief commercial officer for Currys, comments, “Signing a multi-year extension to our Vodafone deal underlines the strength of our long-term partnership and our shared commitment to providing customers with quality, flexibility and value across mobile and other connected devices. This agreement will allow Currys’ customers to continue using Vodafone’s reliable, award-winning coverage in the UK, as well as providing them with access to the most expansive 5G network across Europe. Our mobile offering is working for our customers, and it’s working for us. ”
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