ItsOn has raised $12.5 million in a Series D funding round led by Delta Partners Capital with follow-on investments from Verizon Ventures, Andreessen Horowitz, Tenaya Capital and other existing investors. ItsOn’s technology empowers CSPs to deliver enhanced digital experiences with real-time, on-device mobile commerce for wireless services, content and apps.
ItsOn currently operates its award-winning cloud-based solution, known as the ItsOn Smart Services platform, primarily from North America data centres. Working closely with specific customers, ItsOn will use this investment to install new global data centers to support market launches in South America, Middle East, Africa and Europe.
“Mobile customers are looking for a better way to purchase wireless services and interact with their service providers. The ItsOn solution addresses this exact need,” said Kristoff Puelinckx, the co-founder and a partner at Delta Partners. “We are seeing a growing urgency among mobile operators to undergo a digital transformation and dramatically improve their end-user engagement. ItsOn’s mobile commerce platform is at least five years ahead of every other player in this space. It enables operators to deliver enhanced digital experiences and offers to customers and engage them using contextual marketing for new products, services and incentives. With its proven technology for mobile operators, ItsOn is poised for rapid growth.”
As people now use smartphones for all of their daily activities, they increasingly expect companies to provide a great digital experience. However, many mobile operators still rely on time-consuming and inconvenient store visits or customer service calls for the purchase and management of products and services. CSPs are also now recognising that providing greater transparency and more compelling service and mobile commerce choices directly on customers’ smartphones leads to greater success and more market share.
“ItsOn has developed a solution for the way mobile operator services can be quickly developed, delivered and marketed to consumers, SMBs and IoT companies” said Ed Ruth, a director at Verizon Ventures. “We first invested in ItsOn seven years ago. They pioneered a virtual end-to-end carrier IT solution focused on service offer agility, engaging consumer experiences and real-time, on-device m-commerce growth opportunities. Since then we have seen ItsOn further innovate a cloud solution for OSS, BSS and user engagement that has moved the mobile service market forward, and we are pleased to continue investing in ItsOn.”
ItsOn’s commercial solution is a comprehensive digital transformation platform for wireless operators that includes an integrated cloud service, on-device software, and an easy-to-use, mobile operator interface called the Service Design Center. These three components connect to IT and business systems, so operators can provide the best digital experience, with a faster time to market for services, offers and mobile commerce growth.
“There’s a rapidly growing demand for our technology as wireless service providers face increasing end-user expectations, new opportunities and new competition,” said Dr. Greg Raleigh, the founder, CEO and chairman of ItsOn. “This new investment round from Delta Partners Capital, Verizon and our other existing investors enables us to more rapidly expand global customer deployments while continuing to develop more innovations and maintain our lead in mobile network digital transformation technology.”
