Service providers are caught between the proverbial rock and hard place. The availability of network technologies for faster broadband networks, combined with consumer demand for bandwidth and competitive pressures, leaves little choice for operators
. They simply must deploy faster networks. That’s the rock. The hard place is the financially driven mandate to avoid relegation within the value chain to being nothing more than a “dumb pipe.” Disintermediation within the industry, and eroding profitability caused by increased usage without increased revenue, has created explosive demand for solutions that enable operators to control network and service utilization while more creatively monetizing that usage.
Service providers are addressing this challenge by deploying next generation policy management and billing capabilities to better monetize their network assets, while offering enhanced subscriber experience with personalized, innovative services. In order to avoid disintermediation and commoditization of their services, operators are bringing intelligence to their pipes and monetizing that intelligence to generate revenue that matches the value of the network resource utilization delivered to each subscriber. This enables sophisticated business models to drive new revenue streams while ensuring service providers can maximize the values of their networks. The integration of next generation policy and billing capabilities brings together control, monetization, and personalization that will enable service providers to become competitive and strategic players in the value chain.
To View this Special Report Online – Click here
AUTHOR SUMMARY
Mac Taylor
The Moriana Group
Mac Taylor founded The Moriana Group in 2000, to provide analysis, research and consultancy services to the telecom industry, specializing in the service layer and next generation networks. In 2002, he co-authored the world’s first analyst report on OSA/Parlay: The OSA/Parlay Report: Enabling the Convergence of Telecom and IT. He pioneered the concept of free Operator Guides and was the editor ofService Delivery Platforms and Telecom Web Services – an Industry Wide Perspective (2004) which included twenty papers from SDP thought leaders. This report has influenced the development of SDP in the industry reaching over 12,000 readers worldwide. He has also worked as consultant with Deutsche Bank private equity, and with Middle East investment funds in Telecom & IT. He has a wide network of contacts with key personnel working in carriers, service providers, system integrators, vendors, ISVs and VCs. He has been regular speaker and has chaired a number of industry conferences on SDP since 2003. He holds an MA from Cambridge University in England.
