Service providers are caught between the proverbial rock and hard place. The availability of network technologies for faster broadband networks, combined with consumer demand for bandwidth and competitive pressures, leaves little choice for operators. They simply must deploy faster networks. That’s the rock.
Service providers are caught between the proverbial rock and hard place. The availability of network technologies for faster broadband networks, combined with consumer demand for bandwidth and competitive pressures, leaves little choice for operators. They simply must deploy faster networks. That’s the rock. The hard place is the financially driven mandate to avoid relegation within the value chain to being nothing more than a “dumb pipe.” Disintermediation within the industry, and eroding profitability caused by increased usage without increased revenue, has created explosive demand for solutions that enable operators to control network and service utilization while more creatively monetizing that usage.
Service providers are addressing this challenge by deploying next generation policy management and billing capabilities to better monetize their network assets, while offering enhanced subscriber experience with personalized, innovative services. In order to avoid disintermediation and commoditization of their services, operators are bringing intelligence to their pipes and monetizing that intelligence to generate revenue that matches the value of the network resource utilization delivered to each subscriber. This enables sophisticated business models to drive new revenue streams while ensuring service providers can maximize the values of their networks. The integration of next generation policy and billing capabilities brings together control, monetization, and personalization that will enable service providers to become competitive and strategic players in the value chain.
