Aricent today launched 'Experience Engineering,' claimed to be the industry’s first "integrated strategy, innovation, product development and systems integration engagement model"
Palo Alto, California, USA. 2 February, 2010 – Aricent®, a global innovation, technology and services company focused exclusively on communications, today launched 'Experience Engineering,' claimed to be the industry’s first "integrated strategy, innovation, product development and systems integration engagement model". It is aimed at enabling both fixed and mobile network operators to conceptualise, productise and commercialise highly differentiated subscriber experiences.
Experience Engineering is said by Aricent to be a unique approach, delivered via its global innovation arm, frog design, working in collaboration with Aricent’s Communications Engineering Division.
“Service providers are in a unique position to deliver innovative mobile services that integrate best-in-class devices, high performance networks, and a virtually unlimited set of applications and services into a single compelling subscriber experience,” said Arun Sarin, former chief executive officer of Vodafone Group, PLC and now senior advisor to KKR. "Aricent’s Experience Engineering is the first engagement model of its kind that assists operators through the innovation, development and delivery phases of their experience strategies. It’s very timely given the top strategic concerns of carriers today.”
As an outstanding customer experience becomes the key decision point for consumers on purchase and adoption of new services and competition from consumer electronics manufacturers and Web companies continues to grow, forward-thinking service providers are implementing competitive “experience strategies”. These strategies capitalise on their unique assets, strong brands and deep customer relationships to attract and retain subscribers.
Experience Engineering was developed to enable these network operators to deliver the best possible user experience. Now network operators have the means to integrate every component in the process – from designing a highly differentiated user interface to the detailed integration of all devices, applications, networks and service-related components and systems necessary to realise the vision. Experience Engineering meets client challenges with a simple, powerful Discover / Design / Develop / Deliver process that brings together the innovator’s vision and the pragmatist’s view. It balances the freedom to create with the realities of the communications landscape, so that Aricent can drive business solutions from the drawing board to the marketplace.
To guarantee the accurate translation of ideas into reality, Aricent’s two divisions work in tight collaboration to ensure all project details are specified, documented and delivered to the client. This tight integration of the design process with the implementation process includes overseeing the entire production process, facilitating partnerships, managing software development, integrating the experience into the global communications ecosystem and providing ongoing support and further optimisation as necessary.
“Developing an innovative subscriber experience strategy is an urgent priority for most operators globally today,” said Doreen Lorenzo, president of frog design. “Experience Engineering was developed specifically to address this complex undertaking, and provides a clear process and framework to help carriers design and commercialise innovative experiences in a highly integrated, efficient way. No one but Aricent offers this kind of capability today,” she maintained.
“It’s very clear today that network operators globally must design and build branded, cross-platform subscriber experiences that transcend the device,” said Sanjay Dhawan, president and chief operating officer at Aricent. “Experience Engineering is the industry’s first complete solution to the great number of innovation and integration challenges carriers will face as they take this crucial step to maximising their role in the value chain.”
