Search Results for: conversion rates

In collaboration with Amazon Web Services (AWS), Telia Company is launching an internal training programme to upskill 2,000 employees over the coming three years on AWS and cloud technologies. The programme will broaden Telia’s cloud adoption across key functions as part of executing one of the industry’s most ambitious digital transformations. With the largest in-house AWS training programme in the Nordic region to date, Telia is investing in the upskilling of 10% of the company’s total workforce.

The mobile checkout experience is the first-place retailers should look to for increased conversions. This is according to eCommerce platform provider Kooomo, which says that eCommerce sites and optimisation are synonymous with each other and if a CX isn’t up to scratch, retailers stand to lose out to competitors.

Sigma Systems, the global provider of catalogue-driven software, has launched Sigma portfolio inventory, as part of its Create-Sell-Deliver portfolio. “Sigma portfolio inventory aims to improve order conversion, throughput and monetisation”

Petal Ads, Huawei’s mobile advertising platform, and Havas Spain have partnered with the Andalusian Tourism, Culture and Sports Council (Turismo Andalucia) to strengthen foreign tourism in this growing region. “Huawei’s Petal Ads and Havas Spain boost Andalusian tourism”

There’s a widening disparity between truly personalised, relevant marketing communications and run of the mill, superficially personalised experiences. Behavioural science can enable brand owners to adopt a privacy first approach to engaging in truly personalised and relevant marketing communications, at a time when 76% of consumers say that being treated as an individual plays a key role in their consideration of brands. 78% of consumers also say it makes them more likely to repurchase, with the vast majority agreeing that the more personalisation they see from a business, the more loyal they feel, says Sharifah Armirah, chief client officer, Intent HQ.

London, Rio de Janeiro, Athens. 19 May 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS“, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.

“Radio, TV and On-demand operators should adopt innovative mobile messaging solutions, to grow larger audiences, capture higher rates of engagement and increase revenues within the broadcast and media sector.” So says Nick Millward, VP Europe at mGage. “Broadcasters and media should use ‘power of mobile messaging’ to speed customer interaction, says mGage”

Doron Youngerwood, a product marketing manager at Amdocs, sees communications service providers (CSPs) engaging with machine learning and artificial intelligence (AI) with an initial goal of improving customer experience. However, this is the foundation work for automated, self-healing services, he tells VanillaPlus managing editor, George Malim

  “There’s nothing artificial about this intelligence”

Brands are continuously looking for ways to interact and engage with their customers, writes Nick Lane, the chief insight analyst of Mobilesquared, particularly in an age when consumers have less time to make informed decisions and are increasingly more sceptical around a company’s advertising.

“RCS presents significant opportunities for brand and operators but why are so few using it?”

Bango, mobile commerce company, reports that millions of Entel subscribers in Chile are now able to pay using their phone bill for the massive array of content and services sold in Google Play, including Minecraft, Tinder and Google Play Music. “Bango platform opens-up carrier billing in Google Play for Entel Chile”