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2017-05-12T12:26:22-04:00
2017-05-22T14:47:07-04:00
2017-05-22T14:47:07-04:00
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2017-05-12T12:26:22-04:00
Adobe Photoshop CC 2017 (Macintosh)
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2017-05-12T12:46:20-04:00
Adobe Photoshop CC 2017 (Macintosh)
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Adobe Photoshop CC 2017 (Macintosh)
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2017-05-22T14:47:07-04:00
Adobe Photoshop CC 2017 (Macintosh)
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Layer 10
UNLIMITED EVERYTHING
UNLIMITED EVERYTHING
Consumers Want More Choice and Control
Consumers Want More Choice and Control
Personalized Offers
Personalized Offers
are not satisfied with their options for buying data
are not satisfied with their options for buying data
of those on an ‘unlimited’ plan offload their data use to WiFi
of those on an ‘unlimited’ plan offload their data use to WiFi because of cost or speed concerns
say they are not satisfied with their options for buying data f
say they are not satisfied with their options for buying data from their mobile carrier
agreed to paying 10 percent more for unfettered access without
agreed to paying 10 percent more for unfettered access without throttled speeds or hidden costs, for only the apps they use most, such as Netflix, Spotify or Facebook
indicated they would like to personalize a data plan to their o
indicated they would like to personalize a data plan to their own unique needs, or only pay for data they use
3/4 1/2 1/3
3/4 1/2 1/3
1/3
1/3
indicated they would like to personalize a data plan to their o
indicated they would like to personalize a data plan to their own unique needs, or only pay for data they use
Layer 7
3/4
3/4
1/2
1/2
wanted the ability to choose what to do with their unused data,
wanted the ability to choose what to do with their unused data, with suggestions ranging from donating it to charity, gifting it to a friend, or receiving it back in rollover or monetary credit.
Unlimited Offerings Are Missing The Mark
Unlimited Offerings Are Missing The Mark
agreed to paying 10 percent more for unlimited access without
agreed to paying 10 percent more for unlimited access without throttled speeds or hidden costs, for only the apps they value most
1/2
1/2
would change their mobile service today for more choice and con
would change their mobile service today for more choice and control of their data use
58%
58%
New Products
New Products
ttt
ttt
65%
65%
45%
45%
would share data at least some of the time with others outside
would share data at least some of the time with others outside of their plan
would like the option to purchase extra data to gift to family
would like the option to purchase extra data to gift to family and friends
All
All
wanted the ability to choose what to do with their unused data
wanted the ability to choose what to do with their unused data
New Products
New Products
ttt
ttt
65%
65%
45%
45%
would share data at least some of the time with others outside
would share data at least some of the time with others outside of their plan
would like the option to purchase extra data to gift to family
would like the option to purchase extra data to gift to family and friends
t
t
All
All
wanted the ability to choose what to do with their unused dat
wanted the ability to choose what to do with their unused data
Room for Improvement
Room for Improvement
All Mobile Users
All Mobile Users
3
1
720000/10000
720000/10000
2
65535
1500
4200
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