News tagged: Veoo

13 October, 2017

Four things every data-driven mobile marketer should have on their agenda

As far as I am concerned, writes Matthew Winters, the chief executive of Veoo, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article hasn’t put you off! Paying attention to data analytics is the ultimate way of measuring the results of a marketing campaign, guiding you into making smart choices about future marketing strategies to ensure your messages are not falling on deaf ears – and mobile is no exception.

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13 October, 2017

What are the 4 things every data-driven mobile marketer should have on their agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article hasn’t put you off! (more…)

03 October, 2017

Must-have strategies for effective mobile engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the chief executive of Veoo. So, how can you capture consumers’ attention so that they will not only buy from you once, but will also continue to remain loyal to your brand? Engaging your audience via their mobile device is no doubt a challenge, but one that is definitely worth persisting with.

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15 August, 2017

Why A2P SMS and chat apps are increasingly favoured by enterprise businesses

Historically referred to as A2P, Application to Person or Application-2-Person, is the term used to refer to the automated communication occurring between a business and its customers. (more…)

04 August, 2017

SMS: Our rescue or our ruin?

When SMS became commercially available in 1999 the prevailing atmosphere wasn’t one of elation as you might have expected, but trepidation, says Matthew Winters, CEO of Veoo. (more…)

20 June, 2017

How to grow your text message opt-ins

While channels such as web and email remain popular, there’s one communication channel that continues to spectacularly outperform every other channel when it comes to driving retail traffic with immediate engagement. That channel is sending a mobile text message via SMS. (more…)

19 April, 2017

Best practice guidelines issued for mobile network operators ahead of GDPR in 2018

As mobile network operators (MNOs) are responsible for customer data at all times, data protection plays an essential part of procurement in enterprise messaging. (more…)

22 February, 2017

The A2P ‘goldmine’ looks to exceed £63bn by 2022

While experts don’t have crystal balls to foresee how 2017 will play out one thing is clear, in order to stay relevant next year and in the foreseeable future, companies need to start implementing better SMS-based engagement strategies. So says, Matthew Winters, CEO of Veoo. (more…)