The changing face of customer loyalty

New research shows that 76% of consumers admit they would switch to a competitor if they have just one bad experience with a brand they like. On the flipside, over half

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Does ‘digital’ really exist?

Digital transformation is the latest trend that every organisation, in every sector, wants a piece of. In the customer management industry in particular, ‘digital innovation’, ‘digital transformation’ or ‘going digital’

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