04 December, 2017How to build the next generation of telecoms sales leaders
As the consumer communications service provider (CSP) market reaches saturation point, industry executives are seeking new strategies to drive business growth, writes Russell Palmer, the director of Communications & Media Industry Solutions at Pegasystems. Millions of homes are equipped with fast broadband and streaming devices, with customers using their mobiles to access content on the go, 24/7. So, in a bid to keep driving business growth and hit their sales targets, communication service provider executives are turning their attention to business accounts – and it seems to be paying off.
