Why big data is crucial to customer experience

Customer experience is now the most important digital initiative, followed by building a single customer view and customer journey management, writes Sébastien Vugier, the senior vice president and general manager

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Why Big Data is crucial to CX

Customer experience (CX) is now the most important digital initiative, followed by building a single customer view and customer journey management. So says, Sébastien Vugier, SVP & general manager, Ecosystem

Read more