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07 February, 2022Hampshire, UK. 7 February 2022 – A new Juniper Research study has found that global digital advertising spend will increase from $407 billion (€355.12 billion) in 2022 to $753 billion (€657.02 billion) in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026.
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25 November, 2021Hampshire, UK. 23rd November 2021: A new Juniper Research study has found that total SMS firewall revenue will increase from $911 million (€811.97 million) in 2021 to $4.1 billion (€3.65 billion) in 2026; representing an absolute growth of 346%.
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25 October, 2021Hampshire, UK. 25th October 2021 – A new Juniper Research study has found that operators will lose around $484 million (€416.43 million) in roaming revenue from the misidentification of roaming data traffic this year. These losses are expected to rise to $2.1 billion (€1.81 billion) by 2026; representing an absolute growth of 331%.
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26 July, 2021A new Juniper Research study has found that the global number of roaming subscribers using 5G services will increase from 4.5 million in 2021 to 210 million in 2026.
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01 June, 2021A new Juniper Research study has found that global operator-led mobile messaging revenue will increase from $87 billion (€71.11 billion) in 2020 to $88 billion (€71.93 billion)in 2025.
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30 March, 2021A new Juniper Research study found that the number of eSIMs installed in connected devices will increase from 1.2 billion in 2021, to 3.4 billion in 2025; representing a growth of 180%. eSIMs are modules that are embedded directly into devices; providing cellular connectivity and storing multiple network operator profiles. (more…)
02 March, 2021A new study from Juniper Research has found that the number of international 5G roaming subscribers will reach 147 million by 2025; increasing from 4.3 million in 2021. This represents a growth of 3,300% over the next four years. (more…)
18 January, 2021A new study from Juniper Research has found that the number of international roaming subscribers dropped by 73% to 243 million globally in 2020; caused by travel restrictions arising from the COVID-19 pandemic. (more…)
04 November, 2020A new study from Juniper Research has found that the global number of Industrial IoT connections will increase from 17.7 billion in 2020 to 36.8 billion in 2025; representing an overall growth rate of 107%. (more…)
11 September, 2020A new study from Juniper Research has found that global mobile business messaging traffic will increase by 10% this year to 2.7 trillion, up from 2.5 trillion last year. The mobile business messaging market is comprised of three main messaging protocols: SMS, RCS (Rich Communication Services), and OTT (Over-the-Top) messaging applications.
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