News tagged: Phil Kendall

14 February, 2019

Research reveals CSPs replace prepaid base every two years

A new has revealed the hidden reality of the prepaid mobile market in developing economies, writes George Malim. Though prepaid is the dominant form of mobile connection – accounting for 71% (5.7 billion) of global mobile connections and 32% (US$265bn) in service revenues in 2018 – the study found that communications service providers (CSPs) in eight developing markets wasted US$670m last year replacing lost customers.

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17 July, 2018

Churn avoidance drives mobile operator content strategies

Reducing churn and increasing subscriber engagement is at the heart of most mobile operator content strategies, according to a new report from Strategy Analytics Wireless Media Strategies (WMS) service “Strong Churn Benefits and Improved Profits Drive Mobile Operator Content Strategies.” 

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05 July, 2018

Indian mobile operators face tough brand choices

According to the latest Strategy Analytics Service Provider Strategies report “India Mobile Operators: Brand Associations in a Hyper-Competitive Market” 8 out of 10 Indian Android Users are highly satisfied with their service provider, but churn remains high. (more…)

04 January, 2018

Mobile data traffic surges 115% globally in Q3 2017, says Strategy Analytics

Mobile data traffic growth reached a six-year high in Q3 2017, increasing 115% globally year on year, according to Strategy Analytics’ latest Wireless Operator Performance Benchmarking database and accompanying report “Reliance Jio, China Unicom, Vodafone Driving Accelerated Mobile Data Traffic Growth in Q3 2017”. (more…)

29 August, 2017

China Unicom investors demonstrate new 5G model for the Western markets

China Unicom’s new 2I2C strategy combines close commercial partnerships with minority investments by internet companies and by industry vertical providers. Strategy Analytics’ new Insight – ‘China Unicom: A new internet partnership model for 5G?’ – explores the reality of China Unicom’s new approach and its implications for Western markets. (more…)

09 March, 2017

Analysts say digital engagement is the key for CSPs to achieve customer-centric digital transformation

Service providers are struggling to become Digital Service Providers (DSPs) and can benefit from the experiences of other providers by adapting approaches to suit their own market situations. So say the consultants at Strategy Analytics in a new report. (more…)